About Us

Next Play began on the sidelines—soccer fields, basketball courts, football practices, and baseball diamonds. As parents of two boys who played everything they could, we spent years trying to find the right fuel before games and practices. The usual options never felt right. Bananas worked until they didn’t. Sports drinks and hydration powders had too much sugar. Bars were overly processed. We wanted something cleaner, something our kids would actually enjoy, and something that felt cool enough for young athletes to claim as their own.

That search is what inspired Next Play.

The idea of “Next Play” comes from sports, but it applies everywhere.
Miss a shot? Next play.
Score a goal? Enjoy it, then move on.
Life throws you something unexpected? Take a breath, adjust, and keep going.

Next Play is for anyone who lives with that forward-focused attitude—kids, teens, adults, parents, athletes, and people simply trying to take better care of themselves.

Whatever stage you’re in, whatever you’re tackling, the next moment is always coming. The question is how you’ll show up for it.

Next Play is here to help you fuel it—naturally, effectively, and confidently.

Fuel the Next Play™.